Serviced apartment operators have made great progress in raising the awareness of this sector in the global marketplace through education, marketing and conference activities to both industry peers and buyers.
However, distribution has and continues to be an increasingly complex challenge for serviced apartment operators.
As the buying community becomes more interested in delivering the serviced apartment option as part of their programme, customers are demanding total connectivity. In addition, corporates want consistent products, processes and MI to capture their expenditure and they want to be able to negotiate global rates centrally as part of this process.
To secure corporate business, serviced apartment operators have to find ways to implement every aspect of a travel policy, from traveller tracking to centralised booking and problem resolution. All of this has to be available locally, nationally and globally and delivered with honesty, value, transparency and integrity.
Basically, a secure and well managed “plug & play” solution.